Real estate logos

How to Make Your Real Estate Logo Stand Out from the Competition

1. Use the right symbol
Just like industry-specific languages, there are specific images that are associated with the real estate business. Icons such as keys, doors, locks, pillars, houses, fences, windows, etc. are a few examples. Therefore, you must be attentive and creative in choosing the appropriate symbol that reflects your business and philosophy. You have three options to create an outstanding real estate logo: You can opt for a wordmark-based logo, a fully icon-based one, or a combination of both text and icon. The choice is yours.

2. Use the right color scheme
Experts have identified colors as crucial influencers in customer's brand preferences. These colors have meanings, and they evoke emotions and create perceived value in the minds of people. You must invest much thought into your color choice because not all colors are a good fit for a real estate logo design. For instance, use red if you want customers to see your brand as passionate, energetic, and authoritative. Use blue to communicate tranquillity and trustworthiness, and to be associated with serenity, nature, and wealth, use green. Remember, your color choice will impact how people feel about your brand.

3. Use the right font
The right typography will make your brand highly recognizable. Fonts, like color, also equally affects perception. It's no secret that the majority of the logo designs in the real estate industry are text-based. Without image, you can use the business name or an abbreviation to design a logo that would be an industry success. As a real estate entrepreneur, you can access many fonts to communicate your business vision and mission. Remember that your font choice must be clear and easy to read, even from afar.

4. Keep the design simple
If you want your real estate logo design to stand out from the crowd, use the KISS technique. Just keep it simple. Avoid complicated fonts, limit your color scheme to a maximum of two, and, when desired, use a single image. Your customers have a lot to assimilate, so keeping your logo design simple will help them remember your brand.

Though you might take inspiration from other logo designs, never attempt to copy any of them. While this is unprofessional, competitors can bring legal actions against you. With the inspiration taken from other logo designs, use color, font, and shape to speak about your brand identity and exclusively separate your brand from others.