Car Logos

How to Make Your Car Logo Design Stand Out from the Competition

Research the Auto Competition
Competition is not always a battlefield; it can be a real learning field. It will be painful and a waste of money to find a trademark that's identical to yours. That’s why you’re investing in a logo design to represent your uniqueness. To avoid this common design problem, explore your competitors' car logos, outline their graphic design elements, and use them to create a better alternative that will dominate the competition. While on this exercise, try to understand your target audience.

Pick the Right Car and Auto Colors
Colors communicate hidden messages, so choose with caution. Add a color palette to exude your brand’s tone. For example, use red to convey speed and passion, and blue to signal stability and loyalty. Black color will live up to the expectations of conveying authority. You wouldn’t stray from the industry when you pick gold, white, or silver to represent your trademark.

Pick the Right Auto Typography
Are your products sleek, solid, robust, or reliable? You can evoke any of these values with good typography. A good understanding of font’s psychology will help you choose the most suitable font to amplify your brand’s personality. No matter the font you select should be legible across all promotional channels. Go with a sans–serif font if you want clients to perceive your brand as modern. For clients to perceive your brand as luxurious, opt for a classic serif font.

Pick the Right Auto Symbol
You have more options for using symbols on your design. The most obvious is for you to use a car. If you can use a car more creatively, then fine, otherwise avoid using it. Some iconic car brands use animals to represent a specific trait they have in common. It could relate to speed, power, or sleekness. You can also use abstract images to create a robust and distinctive impression. Or follow the brands that have dominated the industry for ages by opting for a monogram style.

Simplify the Car Logo Layout
The layout will impact marketing channels. So, think of the mediums customer will find your brand. You have more options–print mediums, digital channels, and social media to promote your trademark. Within these three promotional platforms are extra subcategories; your brand will create visibility. To be on the safest path, think long term, and opt for a minimalist layout.