Band Logos

How to Make Your Band Logo Stand Out from the Competition

Conduct Your Research
Your brand is not immune to competition, so it's prudent to research your rivals and factor the findings into your brand strategies. Understanding the music you do, your competitors, and the psychology behind fonts and colors will help you select your brand's most appropriate design elements. It would also be best if you researched your fans; they hold your revenue and the life of your business.

Select Suitable Colors
Colors are silent communicators–you can use them to evoke different feelings. A significant color is the one that communicates the music you perform and also stimulates the right vibe among fans. Colors such as blue and green are great for bands that perform soft music, whereas black and red complement heavy metal bands. With this in mind, always use one or two colors for easy recognition and memorability.

Select a Suitable Layout
You will invest in promoting your brand, so which medium will you use to feature your band's logo? You have many options–websites, social media handles, banners, posters, merchandise, and many more. These are the mediums that will help create visibility and recognition between your brand and fans. Therefore, go for a clean layout that supports all marketing channels, regardless of screen size.
Select a Suitable Typography
Fonts give human attributes to brands, and this is the means fans will interact with you. If you want to create a unique personality from the onset, it won't hurt to invest in custom fonts. But if this is a long-term plan, consider choosing a bold font from either the serif or sans–serif family to create your brand identity. Whatever it is, your choice should evoke your brand's persona and connect with your fan base.

Select a Suitable Symbol
The golden rule states that "All design elements should complement each other." Therefore, if you use an icon, it should match the other elements to convey a coherent message. Some familiar icons you can find in a band's logo design are guitar, fire, microphone, and lighting bolt. At all times, your symbol should communicate with your audience.