Coffee Shop Logo Maker

How to Make Your Coffee Shop Logo Design Stand Out from the Competition

Tell Your Unique Story
What is your unique selling proposition? Why is your coffee better than others? And what value can you provide for the market? Your coffee shop logo should convey this uniqueness to the public. Try to know the strengths and weaknesses of your rivals before designing your coffee shop logo. Also, never forget to know your target audience.

Select the Right Color Scheme
What color schemes are corresponding with the industry and resonating with your core principles. That’s a profound question you should answer with your color preference. A roasted coffee bean is brown; therefore, you can’t go wrong using it. Another color, green, is a suitable alternative you can explore as it also aligns with nature and healthy life. Choose a maximum of two colors, preferable, a darker and lighter one—for instance, brown and white, or green and white. In effect, opt for colors that convey your brand’s tone and stand tall among competing brands.

Select the Right Typography
Your typography choice will determine how customers perceive your coffee shop brand. You want your audience to recognize, remember, and associate with your coffee business for a more extended period. Considering your long-term aim, you can't afford to choose the wrong font. Kindly follow the leaders who have featured bold and legible fonts to evoke their brand’s personality. A handwritten script, classic script, and modern sans–serif fonts are all alternatives. Try to align your font selection to your color and symbol.

Select the Right Symbol
It would help if you didn't choose a symbol because others have chosen one. Though most coffee shop logos feature icons, it's not a tradition. However, if you want to include an icon, select the one that satisfies your brand’s objective and sells your product. Coffee beans, cups, and steam (vapor) are a few popular symbols that resonate with the industry. As famous as they are, avoid using them. Try to use an icon that brings uniqueness to your brand, and complement the other graphic elements.

Aim for Simplicity
Channels to feature your coffee shop logo will influence its layouts. You may think of menus, business cards, flyers, and billboards to promote your business. That aside, you should benefit from the digital and social media channels to reach out to more potential clients. Don't be shortsighted. Think of the long–run and choose a clean layout.