How much do logo designers charge for a logo?
A logo is crucial to any business, and it represents a brand, builds trust, creates memories, and beats competitions. As an entrepreneur, you know the impact of these values on your business. So you want to invest in a logo that will become your brand ambassador and a silent sales agent.
However, you are concerned about the cost involved because of your budget. That's a smart move! As a creative asset, a logo's price isn't straightforward, and this is because several factors influence it. So, let's look at a few of these essential variables below:
Experience: The logo designer's knowledge and experience affect the total cost. For instance, a graphic designer with several years of experience and a robust portfolio would charge higher than a designer just starting or with fewer years of experience.
Research: All logos are not created the same. Depending on the complexity, some may need intensive research and time. So, the longer the depth of research, the higher the price.
Concepts: The number of concepts you want would affect the price. Most logo designers will give you three concepts and revisions. However, remember the more concepts and revisions, the higher the rate.
Location: This is another influential variable in logo design. Where is the designer located? For instance, it's natural for logo designers in developed countries to charge higher than those in developing places. This is caused by the cost of living in both locations.
Size of Business: Perception plays a key role in service pricing. Large brands are likely to perceive a low-priced logo design as inferior in most cases. So, knowing this, designers charge according to the client they are dealing with.
Applications: Where to use your logo is a major factor in price determination. Compared to a raster layout, the price would be higher for a vector layout. This is because vector files make your logo look amazing across all applications.
Now, you have understood from the above factors that there is no standard pricing for logo design. However, you can make an informed decision by considering the options below:
Low-Cost Logo Design:
With a bit of design skill and software, you can create a logo for your business. It may cost you nothing besides your time and the software. However, crafting a versatile custom logo might be your biggest challenge.
Other low-cost logo design options are logo templates. So, depending on the options, your cost may range from $0 to $100. And it's ideal for entrepreneurs who don't have the budget to work with professional logo designers. But remember, most designs in these categories may look generic and amateurish.
Mid-Range Logo Design:
This option is ideal for mid-sized brands. Entrepreneurs work with talented freelancers, small studios, and mid-size agencies here. These logo designers have solid portfolios, track records, and testimonials to back their skills and experience. In addition, they understand the design process, giving you quality designs. This option may range from $500 to $50,000+.
High-End Logo Design:
This is good for demanding clients who want to work with established designers. These top-notch agencies use creative crowdsourcing to conduct market research and competitive analysis. Often their services go beyond logo creation.
Remember, a logo is an investment that pays off with time. So invest in a value-for-money design that will stand the test of time. Finally, if you need a great logo, you can get it from LogoMyWay from $200 to $1000. At LogoMyWay, exceptional quality is assured.
Should I hire a logo designer or make my own logo?
This decision really depends on your budget, timeline, and how much money you have to spend on your logo. Hiring a logo designer or even running a
logo contest are also great options.
Another option is to use our
logo maker. It's easy, fast, and affordable. All you have to do is enter your company name and then select the logo you think best fits your business. You can edit the colors, fonts, and shapes until you are completely satisfied with your logo. The entire process only takes about 10 minutes and you can download your new logo right away and begin to use it.
Things a logo designer should consider before desiging a logo
As a logo designer, there are things you should avoid. You should try to avoid trends in the logo industry. Sometimes designers will try to design based on what's trending. You want to create your own trend and stay unique.
Make your logo scalable. It should look simple and clear when condensed, and proportioned properly when made bigger.
You should give your logo a deep meaning. Find something to design that will give your logo relevance in the industry, and say something unique about your business.
Logo designers should try to find inspiration before they start designing. You can find inspiration in many ways. It could be looking at art, vintage logo designs, or maybe just spending some alone time hiking. It's important to clear your mind and be fresh before you begin to work on the logo for your client.
What logo files should I receive from my logo deisgner?
We screen all of our logo designers and they must submit an application to become part of our community.
When you receive your new logo, you will also receive any variations you need at no charge, and the files will be in vector format, high resolution for all of your printing needs, signage, website, and social media. You'll have a dedicated account manager to make sure you receive the proper files, and that you're 100% satisfied.
Should I design my logo myself or hire a logo designer?
Even if you think you can draw, or have an eye for a good logo, you should not attempt to design your own logo. A professional logo designer will have experience and know what fonts, colors and shapes your logo should have. Creating or redoing your logo, is one of the most important aspects of your business.
Which type of logo is best for my business?
Every business is different, so there is not a particular style every business should use. The name of your business, the length of the words, and what you want to portray through your logo is the most important thing. Once you launch your logo contest, you will see some great ideas coming in from our logo designers all over the world.
How will the designers find my logo contest?
Once you launch your contest we notify the entire design community a new contest has been launched. The designers will read your contest brief and decide if they are a good fit for the type of logo you are looking for. The designers that decide to participate will get to work submitting ideas to your contest.