Name On Logo: Active Nutrition - Weho (city can be very small)
Our Slogan
No Slogan
What we do
We are a one stop upscale retail shop for Supplements, Vitamins, Fresh Juices, ready to drink Meal replacement beverages and ready to eat simple, healthy meals.
NOTE: There are lots of store called Active Nutrition across the country so we want to add a small "Weho" or "West Hollywood" somewhere in the logo to separate us from any others and identify where we are located.
WE SELL HEALTH AND HEALTHY FOODS
Industry: Retail
Things to communicate through the design
1. Healthy, Fresh & Convenient
2. Great Quality Products
3. Affordable, Approachable
The target audience
We are located right next to the busiest gym in America where people all day long come and go to workout. We are located on the World Famous Sunset Strip in Los Angeles so lots of traffic and tourist. There is a huge Gay community. Lots of movie stars and industry executives as well as top models that are members of the gym I suggest you Google Image "Equinox West Hollywood" to get a better sense of our clientele.
We like these fonts, colors and style
we like very simple, clean and classic looks that show a very high level of professionalism. The logo must sit well on many different colorful and Vibrant backrounds. some of my favorite designs are fashion logos like: Ralph Lauren, Channel, Gucci, Feragamo, Armani all of which are font driven. I am open however to perhaps an Icon or other additions to a logo like Microsoft, Apple,Starbucks, Nike type Icons, but the Font and overall design must be simple and one look should tell the consumer "These guys know what they are doing".
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Dec 13, 2012
This is a good start. However, remember all the different items that we sell when thinking about the icon as well as our clients being active. Also, This will need to look great in black &White as well on the back of an Orange or Red Awning so Logo on awning could end up being white or Green so please keep that in mind because as we get closer to a winner, the final contestants will be asked to place colored backrounds so we can determine a winner. Thank you !
