Name On Logo: Sovereign Group Inc.
Our Slogan
No Slogan
What we do
Sovereign Group is a multi-discipline construction conglomerate specializing in the design, construction and operation of high end residential, commercial, institutional and industrial building projects.
While there are multiple companies covered under the Sovereign umbrella, the logo will denote all of them, so it will need to be neutral and not related specifically to one element.
Industry: Construction
Things to communicate through the design
1. Integrity
2. Ability
3. Superiority ??
The target audience
Target clients are rather diverse, but include commercial and institutional building project managers, large general contracting firms, homeowners and architects.
We like these fonts, colors and style
The design will be used for business cards, vehicles, storefront, letterhead, web design and miscellaneous other purposes, so it needs to be simple enough to be effective in each case, but powerful at the same time. The design should not include graphics of actual buildings, as not to limit the perception of our scope of services. Simple, Powerful and in depth due to corporation being a muti-talented conglomerate. Logo does not necessarily need to contain "Group Inc." but can, and should be an option.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Dec 11, 2012
As you can tell from the updated rankings, the Sovereign Group is in favor of designs with rich, in depth, effective colors and monograms. As stated before, to be one of the top designs the logo needs to represent the corporation and able to stand alone without the corporate name in text. The background needs to be white. Finally, as stated before, the design must be of the utmost quality and stand above the rest.