Name On Logo: Steam Genies

Professional cleaning services

Steam Genies provides cleaning services to both residential and commercial customers. All staff are professionally trained and use sophisticated steam extraction equipment to provide the most thorough clean to carpets and upholstery.

Industry: Service Industries

1. Trust and confidence

2. Professionalism

3. Cleanliness

The target audience will be potential customers of the firm's cleaning services.
Customers will be both residential and commercial, i.e. both homes and offices / shops etc.
The logo will feature on the company website, leaflets, brochures and will be signwritten on company vehicles.
The logo must inspire trust in the professionalism of our services and generate a strong brand image.

We require an image of a genie using a steam wand to clean flooring.
The inspiration for the genie was that they appear from nowhere and are essentially a cloud in the air, much like steam which is the nature of the company. They are as one. So whilst the genie should have a clear definition, it should appear that the genie, the steam and the wand are integral, like a Holy Trinity. The steam is coming out of the wand and cleaning the carpet, the genie is himself a product of the steam but is doing the work, the genie is holding the wand (from whence he came) and directing the steam to the carpet. As a concept it is very circular with no loose ends. Everything ties back.
The genie should be a large, warm and friendly kind of character. One that inspires trust and confidence. Not a jokey sort where we would expect a Robin Williams voiceover. He should be warm and welcoming but also convey a professional image.
We do not want the company name to feature as part of the logo.
We would like to see both a full colour version and a single colour version in shades.
We are seeking assistance to convert this concept into reality.
For information purposes I have attached an image showing what a steam wand looks like.

(Web)  (Print Media)  (Billboards & Signs)