Name On Logo: Otten Consulting
Our Slogan
No Slogan
What we do
Otten Consulting is an English-, Russian-/Ukrainian as well as German-speaking consulting company with currently 20 employees, located in Kyiv, Ukraine.
Our services include:
• Controlling solutions
• Financial Due Diligence within M&A transactions
• Comprehensive accounting and taxation
• Tax consulting
• Transition from Ukrainian accounting to IFRS or German GAAP
• Valuations
• Liquidation
• Interim management during foundation or liquidation phase
• Recruitment of financial experts
Our company colors are an intense orange and a bright red. These two colors must stay - we cannot change them.
We have a new website (http://otten-consulting.de/en) and we like the design of it. What we need to do now is amend the style of our logo and later on the design of brochures etc. so that we have a homogenous style.
I think the website transmits what we stand for: We know our business very well and provide solutions to our clients quickly. It is easy to communicate with us. We are not uptight, excessively expensive. We are on a middle price level and offer good quality. Like, for example a German Volkswagen. We want to evolve during the upcoming years into a Audi, but at the moment we are like a Volkswagen.
The old style is not contemporary. We need to come across more modern, not too conservative.
On some of the attached files the orange is too much on the red side. I think it should be bright orange that differentiates clearly from the red.
It is important that we transmit with the logo that we are we are clearly structured thinking. We are friendly and accurate. In a challenging business environment we stick to our professional standards.
The logo and design we have is to boring, old-fashioned. We need something more dynamic, fresh etc...
Industry: Accounting
Things to communicate through the design
1. Knowledgeable
2. German accuracy
3. Open, friendly, caring, approachable people
The target audience
Our clients are middle sized companies from Western Europe that start doing business in Ukraine or have already a business in Ukraine. But the management of these subsidiaries is almost always from Western Europe. And we act as an interface between Ukraine and Western Europe. There is a cultural clash between these regions in terms of doing business. There is a high level of business risk in Ukraine, a lot of bribery etc. Therefore foreign entrepreneurs need a helping hand.
The people who decide to hire us are financial directors and managing directors of the companies. Their age is between 30 and 60. Their mentality is Western Europe with an emphasis on the German speaking countries.
We like these fonts, colors and style
I don't want to limit your creativity... I have no special preferences. Important is the bright orange and the intense red. Our company colors are an intense orange and a bright red. These two colors must stay - we cannot change them. I think too much red is dangerous as it can come across a little bit aggressive. But maybe I am wrong.
Our design will be used on
(Web) (Print Media)
Additional Info Added Dec 4, 2012
Dear designers,
I already saw a some very good designs.
but please keep in mind that we need to use orange and red, not just orange.
I also think that color gradient is a risky thing for printing and web.
And please keep the logos simple. Because we will need to use the logo often for web and newsletters where the logo is shown relatively small.
Thanks a lot for your effort! I am impressed!
