Name On Logo: Skis and Tours
Our Slogan
No Slogan
What we do
Ski rental shop in heart of downtown Salt Lake City, Utah. Offering ski and board rentals along with discount lift tickets, hats, helmets and gloves. Please note that the emphasis with logo is Skis.
Industry: Sports & Recreation
Things to communicate through the design
1. Skis
2. mountains
3. prayer flags
The target audience
Target audience are people looking to rent skis. We are located in Salt Lake City, Utah; a skiers paradise. We want to appeal to both tourists and locals. Being located in the heart of Salt Lake City, where the market is very saturated with rental shops. Knowing this, we need to stand out and be memorable. We want our logo to easily convey that we we rent skis and stand out against other shops in the area.
We like these fonts, colors and style
Concepts to keep in mind:
Clean, simple, memorable; easily be able to tell from logo alone that we offer skis.
Examples of logos that we like: (some are also in images below)
Vail Ski Resort:
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Canyons Resort:
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Telleride:
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Whistler:
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Peak Specialty: Home Health:
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As far the actual logo:
We would like the emphasis to be "Skis". Everything else ("& Tours" part), should be smaller with less emphasis. **We would like a mountain scape as well as prayer flags incorporated into the logo as well.
*May use "&" instead of "and" in "Skis and Tours" part of the logo.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Dec 12, 2012
A few things we'd like to emphasize:
1. Would like mountains in the background
2. 'SKIS' part of logo should be very readable: maybe apply a hand painted look to font?
3. Colorful prayer flags hanging from a rope.
4. Small font for the 'TOURS' portion of the logo.
5. Would like to have color/inverse version.
6. Would like to have B/W inverse version.
Please refer to the image attachment that has a logo that is drawn on white board in our office.
