Name On Logo: Balance Beams Wellness, PLLC
Our Slogan
Balancing nutrition, lifestyle, and genetics
What we do
Health education and coaching for optimal health and wellness. Nutritional/lifestyle alternatives and augmentations for pharmaceutical remedies. Special focus on recovery from addictions and mental illness
Industry: Medical & Dental
Things to communicate through the design
1. Lifestyle balance
2. Personal responsibility for optimal health
3. Help/support to reach individual goals
The target audience
High-achieving, liberal middle- and upper-class, well-educated professonal adults who are not satisfied with the dominant allopathic medical model. Their lives are out of balance due to high stress work and lifestyles, inadequate awareness of how to implement healthful nutrition in their lives, and lack of knowledge about appropriate prevention and early treatment of health concerns. They may be interested in alternative health but don't know where to begin. They may feel shame about substance abuse or addictive behaviors and need to know how to minimize symptoms/cravings and support their recovery without relying solely on medications
We like these fonts, colors and style
Balance Beams: I envision this as a life in balance makes one smile and glow (rather than the gymnastic device of a balance beam)
The image that comes to mind for me is a yoga balancing pose such as tree or a warrior pose balancing on one leg
I like san serif fonts, small caps,
My favorite color is purple, both bright and pastel
I want to convey a flavor of "green" and sustainability
Green, blue, and lavender watercolor-like design appeals to me
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
