Name On Logo: Housing Help of Lenawee
Our Slogan
(see below, please)
What we do
We are a nonprofit housing corporation that provides emergency housing assistance for those in housing crisis. We have been providing homeless prevention services for more than 20 years but with a name that has not caught on so we have decided to rebrand ourselves. Our legal name will remain Lenawee Emergency and Affordable Housing Corporation but we will begin doing business as Housing Help of Lenawee.
We don't have a slogan but we do use the following ALOT:
Prevent and End Homelessness, and/or Homeless Prevention
Industry: Non-Profit
Things to communicate through the design
1. We help and assist those in housing crisis
2. We promote and want stable housing for everyone
3. We care deeply about community, family, and individuals
The target audience
Target audience is everyone, our entire community.
1. We need clients to understand from our logo what it is we do. Clients are low-income households that are homeless or on the brink of homelessness. All races, ages, etc...
2. We want funders to understand what it is we do so that we can grow as a nonprofit. Funders could be the state and federal government as well as foundations, businesses, civic groups, etc...
3. We want our community to understand what we do so they can support us in a variety of ways. We are a small, rural community in Michigan.
4. We need the logo to be EASILY recognized so that clients, funders and our community can refer to us and recognize who we are just by the logo.
We like these fonts, colors and style
We ask that logo's have a white/clear background so that we can easily use it on stationary, website, brochures, signs, etc...
We would like to keep blue (pantone 2736) as one of the primary colors and are open to adding other colors as well.
We need the logo to look good in grayscale as well as we use the logo on all documentation that may not always be in color.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
