Name On Logo: AIM
Our Slogan
Advanced Information Management
What we do
We (www.aimsoftware.com) are:
- one of the leading providers of customized data mgmt solutions for financial markets participants
- AIM Software stands for high quality software for the financial industry
- we only offer our products B2B
Industry: Financial & Insurance
Things to communicate through the design
1. High level image (working for banks)
2. Clean/Simple
3. Cutting-Edge
The target audience
- banks and large insurance companies
- IT departments / risk management / business departments / operations
- key decision makers (C-level or just below C-level)
We like these fonts, colors and style
We need a new logo for our company.
1.) The full company name is "AIM Software"
In the logo only "AIM" should be used.
2.) In addition we want to be able to use a caption / tag line as part of the logo that spells out the abbreviation of AIM as "Advanced Information Management"
3.) We prefer to keep the RIGHT ALIGNED character of the logo.
Please see how the logo is currently positioned on our web page:
[Login to view URL]
We want to keep this positioning.
4.) We want to be able to use the logo with and without the tag line (but please design it with the tag line in mind)
5.) Hints:
- even though our customers are banks please DO NOT use cash symbols or chart symbols
- Please also DO NOT use any disc or floppy symbols for software
- in fact we rather prefer that the word AIM is the logo by itself
- the logo should be rather 2D
- the logo should be usable in an inverted (white on color) style, too
- the logo should well blend into our new webpage design (see
[Login to view URL])
- We would like to use the logo in different colors
6.) Our main company colors are (please only use these): see attachment
Current logo is also attached.
7.) As fonts we prefer to use either:
- Calibri
- Segoe UI
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
