Name On Logo: Twelve Development
Our Slogan
Building Better Homes
What we do
Twelve Development is an award winning luxury home builder located in Greenwich Ct.
Industry: Construction
Things to communicate through the design
1. Strength
2. Confidence
3. Modern
The target audience
Greenwich is an affluent community with many families. Our homes sell within the 3-5 million range and our buyers are usually young families with kids. We want a logo that can be recognized with or without the company name - and is friendly enough to be used on mugs, soccer fields, shirts, and signage. But also modern and simple.
We like these fonts, colors and style
We like the idea of using a billiard ball and incorporating a 12 (and maybe a D) somehow on the face. We would like to use the Company name, Twelve Development, within the ball somehow as well. It would be nice to have something that reminded the person we build homes, but not necessary. We like solid fonts (cambria, Trajan, century) and colors we prefer are navy, silver and other blues - possibly yellow. However, we are open to any and ALL ideas. Please take these as starting points and let your own creativity flow. We would like to be able to use the logo on different backdrops (navy fleece for example) and print in black and white, so a couple color options would be nice.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Nov 6, 2012
Great recent submissions! We are definitely drawn to the lighter designs that are a bit more sophisticated and not so heavy on the graphics. For those who are interested we would like to see more revisions/submissions where the logo is not enclosed in a circle, ball or house.
We still want to communicate the same message of strength, sophistication, and luxury as noted below.
Thank you and as always feel free to send me a message with any questions.
Thank you for all the submissions. We have extended the contest due to the recent storm in the Northeast and our inability to provide proper feedback during the contest due to power outages.
There are many designs submitted thus far which incorporate a circle/billiard ball (as per our original direction) However, as the contest continues, we don’t want to get stuck on these images alone and are open to all designs as long as they reflect our style and what we want to communicate. Any design should be clean and modern and exude strength and luxury.
Our clients are affluent and have discerning tastes, and we need a sophisticated logo that they can relate too and reflects the types of homes we build as well.
Things we would like to communicate.
*Strength and confidence (we are a small builder which has done well in a crowded category)
* Clean and contemporary
* Luxury and sophistication
* Quality
The logo should be able to stand alone without our company name and slogan – for example on signage, caps, jackets, etc.. We will use the company name and slogan on website, business cards etc.
Also, as mentioned previously we are drawn to entries that feature Twelve Development written out the following way:
TWELVE – Bigger Font – bold (on top)
Development – Smaller font
Building Better Homes -- One line
Thank you for your time.
