Name On Logo: Project Bond
Our Slogan
Building a Bond-Conscious Community
What we do
We focus on strengthening parent-child relationships and work with parents, professionals, and community organizations. We will be providing services that promote healthy relationships across the lifespan.
Industry: Service Industries
Things to communicate through the design
1. innovation
2. blueprint/framework/foundation
3. nurturing/supportive
The target audience
Our audience can be anyone. We want to appeal to the professional crowd as well as the "average joe." This includes families of all origins, sizes, cultures, and socioeconomic statuses; educators; clinicians; doctors; caregivers; parents; and any staff working with children.
We would like to be hip/in-style to attract the moms and, at the same time, be authoritative in our field of work. Our field is human services (psychiatrists, psychologists, social workers, therapists, counselors, etc.). We are located in New York.
We like these fonts, colors and style
Our prototype is a knot that represents the parent-child bond. The starting point (dot) represents birth and the arrow represents the lasting impact. We like that it is similar to the infinity symbol.
We would like to capture a blueprint concept in the colors but are open to your creative discretion.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Oct 23, 2012
We appreciate everyone's effort and hard work. We love #33 and love the direction you have provided us with. As you know, choosing a logo is no easy task and we still have lingering thoughts.
We like the arrow (head) in #15 as it has thinner lines to form the arrow than #33. I believe we are leaning more towards capital letters (we like the capitals in #22 and #30). We would like to see #33 with the thinner arrow head, without a fill behind the words but rather a dark blue dashed line box (words jnside but no fill), OR one dark blue thick dashed line somewhere, OR dark blue box (words inside) with some sort of white dashed lines.
