Name On Logo: Curave
Our Slogan
No Slogan
What we do
We are a news and commentary curator that will send out daily, weekly and monthly emails built around specific niche topics. So, with sports, you'll get a daily email of the top content (blogs, news, etc) from different sources (avoiding the main sources and going for the isolated stuff).
Industry: Internet
Things to communicate through the design
1. Knowledge
2. Efficiency
3. Effortlessness
The target audience
Our audience is leaning a bit toward the masculine side (since we're starting with sports), but it'll expand to include women as well. So, it's not hardcore masculine. They tend to be on the younger side (teens to 30s/40s). Their location is anywhere in the world, but will primarily be American, at least to start They tend to be educated.
We like these fonts, colors and style
We're not entirely sure what we're going for, but we did look at 99designs.com and we like the idea of either a pictorial mark, an abstract mark or a web 2.0 mark. So, we're open to creativity.
In regard to colors, this too can have some creativity. We're leaning toward cool colors (blue, purple, gray), but then are not against some yellow because yellow is indicative of knowledge and youth. We'll be providing updates daily if not hourly, so we'll be able to push people in the right direction very quickly.
Our design will be used on
(Web)
Additional Info Added Oct 18, 2012
I wanted to add that this logo will be going on a white background. So, it is important that your design emulate that.
