Name On Logo: Point & Shoot Photography
Our Slogan
Open to new ideas
What we do
Point & Shoot Photography (www.pointnshootphotography.com) is a small growing studio specializing in Wedding, HS Senior, and Commercial / Editorial Photography. We provide our clients with exceptional service and attention to detail, as well as fresh, stylish, photography.
Industry: Media
Things to communicate through the design
1. Stylish / Eye Catching
2. Creative / Artsy
3. Professional
The target audience
23y.o - 35 y.o Women & Men, High School Seniors (Girls & Boys), Creative Directors, and Corporate Marketing personnel.
Audience should see: Creative, Stylish, Professional, Fun!
We like these fonts, colors and style
We are looking for a dynamic logo which will translate our whimsical name to reflect our "creative" "hip" and "stylish" photography, while conveying to the client that we provide "professional" services. In addition, we would like to have an icon (perhaps initials or symbol) in which to watermark the bottom corners of our photographs with, and increase brand awarness. This icon should tie into the overall design of the logo, but can be a single element of the design.
Our intent is to create brand awareness to separate us from others in an over saturated industry. The logo design should be fashionable, EYE CATCHING, and fun, while still maintaining a professional or sophisticated feel. Creative and artistic should come to mind throughout the logo. The logo can be abstract and of no certain "thing". We do not like the "same old" use of lenses, aperture rings, and film strips in the logo. If they are incorporated into the logo it should be done in a manner that is fresh and unique so it will differentiate us from the competition.
We are open to your creative ideas. Our current tagline is "Simple Name. Serious Images" but we are WIDE OPEN to new ideas / concepts.
General Perception/Guidelines:
• Dynamic, Crisp, fun, Stylish
• Elegant, semi-corporate, high visibility
• We are open to colors but please limit colors to 2 or 3 spot colors for printing.
• Logo and Icon should lend themselves to embroidery and vinyl applications.
Design logo and icon to be used on our business cards, stationery, marketing materials photos and website.
Specs:
All objects need to be printable in black and white, grey-scale and color, and scalable from small to large. Use fonts that are free or cleared for commercial use so there are no licensing issues.
Final files must include vector files .eps and .ai for print, and layered .psd and JPG/PNG format. Please create a .pdf file of all designs. If using Illustrator, all fonts need to be created to outlines.
Include a 1/8” bleed margin if your design will be printed all the way to the edge. Any design information should be at least 1/8” away from the trim line to not be cut off. For two or three spot colors, your file must be set up in spot color in order to print correctly with color information in “Spot Channels” with the Pantone color specified. We will need color separation information including RGB, Pantone, and CMYK. The output settings are 300dpi and PMS colors must easily and accurately convert to CMYK. One color or Black & White or Grayscale printing need the file set up in Grayscale.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
