Name On Logo: IDEA World Fitness Convention™
Our Slogan
Fitness. Nutrition. Inspiration.
What we do
IDEA World Fitness Convention is the largest and longest running premier fitness conference in the world hosted annually by IDEA Health and Fitness Association. Featuring the freshest, most diverse educational programming from world-renowned presenters, IDEA World offers the fitness community cutting-edge education on the latest topics relating to personal training, group exercise, nutrition, business-related topics, exercise science, mind-body and positive well-being.
The convention also includes the IDEA World Fitness & Nutrition Expo, which is an exhibition hall that features over 400 booths representing products and companies from the fitness, wellness and nutrition fields.
IDEA World Fitness Convention is an annual event that is produced by IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, we "Inspire the World to Fitness®."
Industry: Miscellaneous
Things to communicate through the design
1. INSPIRATION
2. FITNESS & WELLNESS
3. PREMIER
The target audience
• Fitness professionals (personal trainers, fitness instructors, program directors, mind-body professionals, club owners and managers).
• International (primary US, Canada)
• Male and female
• 30 - 45
• Our industry would be: "Fitness, Health & Wellness"
We like these fonts, colors and style
• KEYWORDS: modern, healthy, inspirational, active, premier, high-end
• FONTS: open to new fonts and styles
• We would like to see some concepts that contain these THREE DESCRIPTOR WORDS and some that do not: "Fitness, Nutrition, and Inspiration"
• OPTIONAL: Logo can include the blue "running man" graphic from IDEA Health & Fitness Association's logo (logo attached)
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
Additional Info Added Oct 8, 2012
Some quick notes to the Designers:
1. If any word should be more prominent in the logo it should be "World" not IDEA. "IDEA World" and "IDEA World Fitness Convention" are also acceptable. But "IDEA" should not be the prominent word in the logo.
2. We are looking for this logo to be distinctively different than the IDEA logo which was attached. The IDEA logo was attached only as an option if the designer wants to pick up the "running man" graphic. However the running man graphic is only an option and not a requirement of the logo.
Thanks Designers!
