Name On Logo: Chonkies
Our Slogan
The Chocolate Potato Crisp
What we do
This is a totally new product and so we don't want to restrict your imagination....
Basically, Chonkies are a top quality potato crisp with a light covering of premium chocolate
We have produced a new style of crunchy potato crisp, and delicately covered each one with a Belgian chocolate.
Imagine your favourite crunchy potato crisp and a smooth chocolate combined into one product. The taste sensation of the salty crunchy crisps and then bang..... your taste buds are hit with the smooth sweet chocolate sensation... it is indescribable.... but we want you to try!!
We are open to all suggestions, for eg, a Mr Potato man dripping in chocolate... a potato crisp flirting with a chocolate bar... who knows.....
We'll let you decide...
Also, feel free to suggest other taglines....
Industry: Retail
Things to communicate through the design
1. Totally new taste sensation
2. Premium quality
3. Quirkiness
The target audience
Females aged 16 - 35
Males aged 16 - 35
Couples going to the cinema
People staying in to watch movies - Netflix etc
We like these fonts, colors and style
Pringles- Simple, memorable.
Mr Tayto - The Original Irish Crisp (Irish potato crisp company- not to be confused with UK Mr Tayto)
Please use either purple (cadburys) or brown to signify the chocolate...
Bear in mind that Chonkies will be available in different flavours and they will have their own colours such as Red for salted, Green for cheese and onion etc
A Badge Style logo for ease of replication
Our design will be used on
(Web) (Print Media)
Additional Info Added Sep 27, 2012
This product will be approx 35% chocolate and 65% potato crisp so a similar ratio should be reflected in the logo.
I mentioned that brown was one of the colours to signify the chocolate element but I don't feel that it should be the only colour
