Name On Logo: BSO Tools
Our Slogan
No Slogan
What we do
We sell power and hand tools online and from our retail units. We stock over 35,000 products and sell to the UK and Europe. We are a modern company and up to date with technology. Our logo needs to stand out from the crowd as there is quite a lot of competiton. We offer a speedy next day service.
Industry: Retail
Things to communicate through the design
1. Modern
2. Large company
3. Speed of service
The target audience
Our main target audience is tradesman aged between 21-50. They will work in the construction industry. Also needs to appeal to the occassional DIY person.
We like these fonts, colors and style
a clean modern style with perhaps different colours for the BSO and Tools. The words can be joined or separate. The colours we would like to use are blue and Red. The blue colours can be found at our main site which is
[Login to view URL] An abstract tool image may be placed in the logo if it looks ok.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Sep 13, 2012
We would like the logo to be more prominent in blue with a hint of red.
We would also be interested in a bsotools.com version of the logo.
We prefer a thin font and not too chunky lettering
We would like to see an abstract image next to the wording
Like to see a design where the letters BSO have circular backgrounds round them
Great to see a power drill incorporated in the logo NOT HAND TOOLS such as spanners
