Name On Logo: Guardian Gate
Our Slogan
for precious pets! Convert your garage into a two-car kennel!
What we do
This is a lower garage door panel that is built as an aluminum gate, that attaches to and raises and lowers with the garage door.
It provides dogs a large area rather than a crate or outdoor kennel, that is spacious, protective of the pets regardless of weather. It allows them freedom to observe their environment. It give the owner (especially a full time employee) peace of mind, knowing that the pet is safe, uncramped and socially integrated.
It also allow fresh air to flow into the garage (and possibly home) while secure. Optional screens for insects.
Industry: Home & Garden
Things to communicate through the design
1. Spacious, safe, expanded environment for your pet
2. Security for the pet, the home, and the homeowner
3. Peace of mind for pet and owner, knowing the pet is not limited to small confinement or adverse conditions for unbearable hours
The target audience
The obvious end user is the individual consumer, again, a moderately affluent homeowner who cherishes their pets. Key: four top dog-friendly cities in the US. Portland OR, San Diego, Seattle, Chicago
Catalogues: Foster & Smith, In the Company of Dogs, Frontgate, Brookstone.
Volume home improvement stores like Home Depot, Lowes. Possibly Costco and BJ’s.
Garage door companies
Pet stores: Petco, PetSmart
Kennel Clubs. I belong to a local Doberman group, and there a hundreds of members.
Dog shows: like the Rose City Dog Show, which pulls dog lovers with pockets to pamper their pets
Advertising in magazines like Dog Fancy and Bark who cater to high end pet care.
We like these fonts, colors and style
see attached example
Our design will be used on
(Print Media)
