Name On Logo: fashion24seven
Our Slogan
you deserve it
What we do
Our business is basically a fashion online store selling the great fashion and lifestyle brands from Prada to Cavalli to Gucci to Premium consumers
Industry: Miscellaneous
Things to communicate through the design
1. Simplicity but very stylish
2. Standing out from the crowd
3. not too many colours (more of premium fashion colours)
The target audience
The target audience for our logo (business) are male and females, uppermarket premium brand consumers, city based, outgoing, self confident people in the age group 25 - 40 that want to be on the edge of glory
We like these fonts, colors and style
Prada, Gucci, Ralph Lauren, EMU Australia, Cavalli, Dolce Cabana, Vuitton,Hugo Boss
Our design will be used on
(Web) (Print Media)
Additional Info Added Aug 28, 2012
FINAL WORD AS OUR CONTEST ENDS TOMORROW
Dear Designers, we would like to thank you all for your participation and for all the great work and efforts you did put into the development of our logo! Today it does not mean that Rank 4 - 10 will not have a chance to win! My role was only to propose to the final decision making team all the logos from the ranks 1 to 10. I got 3 times input during this 10 days from the decision team and this is where we are now. So after the team has met once the contest is over the picture might change depending on the vote of the decision team.
As of now I will not give anymore any feedback as there are only 24 hours left, thanks once again and good luck to all of you.
Fashion24seven
IMPORTANT UPDATE 25.08.2012
Great progress has been made in the recent days and following to our internal meeting we can give you now better guidelines as follows:
Font for fashion24seven:
Simple, straight and easy readable. However we are open to other fonts that are not too wild
Font color fashion 24 seven:
In principal we prefer a gray however also black can be an option (for the time being up to you)
Font capital or small letters:
we have already decided that we want to go for small letters
Alignment of text fashion24seven. we prefer not to have the text in one row. nice and good examples what we are looking for is rank 2 & 3
In the number 24 we prefer a colour in line with the Icon, so if you choose to go the orange route its orange and if you go the red route its red
Icon:
Integrated somewhere and only in the following colours:
light gray, darker gray, a nice bright orange. The combination of colours its up to your creativity
The tagline should be from now on should be only the following:
"we indulge you"
Background: Logos have to be on transparent background
