Name On Logo: H.ARM
Our Slogan
Huntsman Armory
What we do
Manufacture and market high quality parts and accessories for tactical firearms.
Industry: Sports & Recreation
Things to communicate through the design
1. High quality tactical firearms parts
2. Strong, durable and dependable
3. Innovative
The target audience
Recreational shooters.
Competetive shooters.
Military personnel.
Law enforcement agencies.
Primarily male age 20-65.
People involved in shooting sports.
Advocates of the right to bear arms
We like these fonts, colors and style
I like the company name "H.ARM" in font Bank Gothic with the full company name "HUNTSMAN ARMORY" in the same font, but am open to other suggestions. The logo should convey a sturdy, well built theme, with a leaning toward a military feel. It will be used both as a dark image on a light background, and reversed to a light image on a dark background. It will be used on the parts themselves, the packaging, the website, letterheads, business cards on display posters and on wearables.
Our design will be used on
(Web) (Print Media)
Additional Info Added Aug 16, 2012
As we are seeing some of the submissions, we realize that we would like to put a greater emphasis on the idea that we create, build and manufacture very solid, quality parts. The idea of perhaps incorporating an image of an anvil, or an anvil and a hammer, might appeal. We picture this image as more of a symbol than an illustration. A symbol that while in most applications would be used with the H.ARM/HUNTSMAN ARMORY typeface in font bank gothic, could also be used as a stand alone image such as in an icon.
