Name On Logo: Irreverence.com

If you don't need to be governed, step aside.

I publish a newsletter containing actionable information for people who know that the US is becoming more of a police state and less free.  My target customer is the freedom-minded individual for whom, for whatever reason, internationalization is simply not an option. The information I will be distributing is advice on how to make the corrupt state less and less relevant in your life, how to use its laws against itself to make yourself more free. 

There is an analogy I use. 

Imagine you're in a narrow dead-end alley. The walls are three stories high on all sides. Your back is to the wall. At the far end of the alley is a cement truck, accelerating towards you. You cannot get out of the alley, you cannot climb, you cannot fly. There will be no bargaining your way out. You're stuck.

You probably recognize that this is the position most thinking Americans find themselves in. The walls are the laws that bind us all. The cement truck speeding towards a brick wall is the State rushing towards its date with destiny. And you, of course, are you. 

Most people would do what they've always done...recognize the helplessness of the situation, freeze in place, pray for a miracle, and seconds later get squashed into oblivion.

I did something different. I wasn't going to stand there and take it. I was going to do something, act, make a difference! So I lowered my head and charged straight at that damnable truck with all the speed I could muster. 

Seconds later I got squashed into oblivion. 

The lesson here is you can't ignore the state and you can't fight it head-on.

But I discovered something. There actually is a third option. You can act like everyone else, go along, not stand out, keep your head down, freeze in place. And at the last possible moment, take one giant step to the side and let the truck smash itself into the wall. Then walk past the wreckage and out into freedom.

That's what I want to do with this newsletter: share what I have learned about living free. You can't fix the system; it was flawed to begin with. You can't fight it, it's bigger and more powerful than you. You'll never garner enough supporters to take the thing on head-on, and you'll waste your life trying. 

Just like in the above metaphor, don't expend resources fighting...but don't roll over either. Practicing irreverence makes the State irrelevant. Mark Twain said, "Irreverence is the champion of liberty and it's only defense."

Industry: Miscellaneous

1. Self reliance, in spite of government.

2. Individuality and the ascent of the individual.

3. Freedom through disobedience.

AGE: from Selective Service (the draft) age to retirees wondering how their purchasing power has disappeared.

SEX: Either.

LOCATION: Primarily US.

INCOME: enough to have to pay taxes and see little to no benefit for it.

EDUCATION: most likely self educated despite the public indoctrination system.

INTERESTS: Self reliance, preparedness, creating value in the world, independence, travel, preserving family and traditions.

OPINIONS: coming to the realization that the US is an oligarchy, that it doesn't matter who is president, that both parties are the same, that the system cannot be saved, that the system exists for its own benefit and not for the people and certainly not for the individual.

Sovereignman.com is targeted towards people with some accumulated assets who are interested in using internationalization to protect those assets...and their logo reflects that. You've got a guy in a tuxedo, 007 style, obviously comes from money, jumping over a wall in stride as if escaping a tyrannical regime...the font used is a knockoff of Cyrillic to further communicate that the barrier being cleared is something akin to communism. I'd like a logo with this level of thought put into it.

Style to communicate: irreverent (as in refusing to give someone respect just because they are wearing a badge and have "America's finest" written on the door of their car, haha), fun yet serious, useful, intelligent, individualist, NOT collectivist, sarcastic, actionable, questioning of authority and where that authority derives from, poking fun at the system, private, capable, righteous, anarchist (meaning "no ruler" not "chaos"), voluntaryist, self-determining, a "you're not the boss of me, I own myself" attitude. 

I like grays and red, or burgundy/wine, definitely whitespace background (nice and clean and readable) and a little black. 

Definitely not red white and blue. 

This is not a rah-rah "everything America does is good lets go bomb people on the other side of the world" site. It's a "government f***s up everything it touches, so free yourself from it" site.

(Web)  (Print Media) 

I forgot to mention...I also want to project a positive image. People should feel good about what they're doing when they subscribe to my newsletter.