Name On Logo: colour
Our Slogan
No Slogan
What we do
We are a fashion forward women's clothing store and have a clean, modern look.
Industry: Retail
Things to communicate through the design
1. Sleek & Modern
2. High-End, Upscale
3. Professional
The target audience
Our target audience is females in the 18-35 year range.
Income $60,000+
We sell a glamourous, VIP lifestyle
We like these fonts, colors and style
We would like to keep the concept of the exisiting logo but create a more polished look.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Jul 26, 2012
Problems with the current logo:
-difficult to read the word "colour" through the butterfly
-fonts do not match the letters ""olo" in the butterfly
-butterfly looks top heavy
-butterfly is not centered to the word colour. This may be impossible to fix
Positives of the current logo:
-butterfly is easily recognized by our customers
-clean modern, look
I would like to see the new logo follow these rules:
-"colour" should flow seamlessly through the butterfly and be easy to read
-butterfly/mask shape should only receive minimal changes.
-minimal changes to the shape of the eyes or letters "olo" in the butterfly
Thanks!
