Name On Logo: Heirloom Biography
Our Slogan
Life Stories In Motion
What we do
Ours is a high-end personal video biography business in NYC (www.HeirloomBiography.com). We interview clients about their life stories and mix the footage with their photos, archival images & music to create broadcast-quality heritage movies (think Ken Burns) for individuals & companies.
Visit
[Login to view URL] to get an idea of content & subject.
Industry: Miscellaneous
Things to communicate through the design
1. Heritage movies & image preservation
2. Smart, hip, stylish yet traditional and refined - clean, sleek
3. The best of the old with the technology of now (History with a forward feel)
The target audience
Our target audience is Wall Street Journal/Forbes/New Yorker magazine affluent and high-net-worth owners of established family businesses, so sophistication is key. We deal with captains of industry, finance & fashion. We take some mid-priced accounts, but want the perception to be of refined heritage preservation. These biographies are multi-month-long projects.
We like these fonts, colors and style
Since we serve families, individuals & companies we are trying to say something that combines all of them with a modern sense of personalized film/cinematography. Our specialty is combining researched images, graphics, footage & music to create Emmy Award-winning movies. (We all worked at the Discovery & History Channels).
We like Raymond Loewy-styled modern-retro refinement. Sleek and sophisticated. Smart and prestigious but not too stodgy. Hip with a nod to the past. Evocative of affluence. Style & glamour. Have considered Casablanca Font. (http://new.myfonts.com/search/retro/fonts/)
Contemporary palettes and detailed design elements are attractive. See
[Login to view URL]
Not loving orange. Not too cold, either. Not TOO modern or bizarre. No video cameras or obvious film elements. "Play" button is a modern icon, perhaps, but used discreetly.
Would like an icon & a text treatment (together &/or stand-alone) Should be legible small.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jan 19, 2010
The tag line is not essential.
