Name On Logo: Advancing Women Leaders in Supply Chain

AWLSC

A non-profit newly formed association dedicated to helping women develop successful careers in the supply chain industry. Supply chain management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. It includes design, planning, execution and monitoring. Supply Chain is heavily involved in sustainability and green initiatives. Women are under represented in this industry and our organization seeks to help women network, gain access, education and become aware of supply chain career opportunities. We are about knowledge, know how and results.

Industry: Non-Profit

1. Networking for women

2. Education in Supply Chain

3. Career Advancement

The target audience is primarily educated career women with Bachelors or Masters Degree, but also will include men. These are affluent, educated, well traveled individuals. Most will have a supply chain background. We also are interested in attracting Fortune 500 sponsors. The logo should attract both executive women and aspiring women professionals. We want to be inclusive of men so the logo should not be about just women.

Fresh, contemporary with emphasis on advancement, inclusion, progress and network building. Contemporary fonts that are clean and crisp. No traditional cursive. Use any colors you want but not gold or black. Like to see some in bright greens, blues, browns or navy. Can incorporate symbols that reflect movement and speed. Please do not use any visual of a "chain". We are open to designs that don't use the AWLSC initials..we want to see both with and without.

(Web)  (Print Media)  (Mugs & Tshirts) 

We like the use of contemporary symbols, globes that show motion. The colors that appeal are the blues, greens (not fluorescent) brown and orange as an accent. Would like to see some with orange. We don't want any stars or symbols that show female curves.