Name On Logo: FreeWater
Our Slogan
No Slogan
What we do
The logo will be on bottled water. The idea is that from every bottle we sell, we'll donate $0.xx cents to charities that are digging wells in third-world countries. We'll be selling water, but they'll be getting "free water"...
Industry: Retail
Things to communicate through the design
1. EXCITEMENT!!!
2. The buyer is happy to pay a little extra to help others.
3. a cheerful experience; the buyer is happy, we're happy, and the people receiving clean water are happy
The target audience
People that want to help others. The type that won't hesitate to spend $2 for a drink, if they know that the extra cost goes to a good cause.
We like these fonts, colors and style
I envision a cartoon-head, super happy-looking character, shouting "FREE WATER!!" we could then modify this character to explain things on the back of the bottle, and to host the website, too.
It's gotta JUMP off the bottle with excitement!!
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
