Name On Logo: Rivers to Ridges Partnership
Our Slogan
None
What we do
The Rivers to Ridges partnership consists of 14 federal, state, and local agencies and non-profits who are dedicated to improving the quality of life of residents in the upper Willamette Valley, Oregon, by working together to protect and enhance the region’s land and water resources and their ecosystem functions and values, and to provide environmental education and compatible outdoor recreation opportunities as outlined in the Rivers to Ridges Metropolitan Regional Parks and Open Space Study – Vision and Strategies document (see attached).
Industry: Natural Resources
Things to communicate through the design
1. Conservation, protection, and appreciation of nature
2. Connection between the community and nearby nature.
3. Improved livability for the community.
The target audience
Funding agencies are one target audience so we are looking for easy recognition.
The community living in the area is another target audience where we want to communicate our values.
Our mission is to protect and enhance natural areas around the Eugene area and to provide education and recreation about nature. The partnership includes several public agencies and non-profit organizations providing public services. Thus, our target audience includes people who use and appreciate natural areas.
We like these fonts, colors and style
•Simple and bold
•2-3 colors (blue/green). Must also be able to be easily converted to b/w
•Easy to reproduce at various sizes from business cards to signs
•The image should capture the concept of both land and water.
•Some potential features could include items like oak leaves/acorns, rivers, salmon, heron, camas, bunch grass, other wild flowers, butterfly, dragonfly, frogs, rain, clouds, foothills, mountains or other locally recognizable natural features.
•However, we are also open to conceptual images without specific items
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
