Name On Logo: Fearless America Tour
Our Slogan
No Slogan
What we do
Fearless America Tour is a 50 city bus tour in january to may 2013. In each city...Event, expo and the hunt for the most Fearless American...it is a movement, a revolutionary feel where people are PROACTIVE, GET INSPIRED and BECOME CONFIDENT in their ability to make change in their life...Plus the whole thing will be filmed for tv and webisodes...
Led by Rhonda Britten and Andy Paige plus Kyle Cease as MC and other guest speakers...this is the place for practical tools, gaining permission to go for it and getting the confidence to take action...
The Fearless America Tour Logo - if you are the designer - you will also be commissioned to create the Fearless American logo that must be near or derived from Fearless America...something similar but not exact. And in 2014, we are doing Fearless World. Just a heads up... teehee.
Any specific questions, please email
[Login to view URL]Industry: Events
Things to communicate through the design
1. ICONIC, Fun, Hip
2. Inspire Confidence and Hope
3. Belonging - Community
The target audience
75% women, 25% men, demographics 35-45 plus goes up and down 10 years, some college, interests: self-help, personal development...wants more...EVENT to inspire a nation to get off their butts and get going...
NO FRILLY Designs. STRONG ICONIC HIP COOL and VIRAL MAKING. SIMPLE and IMPACTFUL. Makes a statement and people want to join that logo. :) Encourages connection and enrollment.
People will want to WEAR this logo, drink from this logo, love this logo...this logo proves they were a part of this event.
We like these fonts, colors and style
BOLD, ICONIC, HIP...we have no samples of what we want. We know what we DON"T want...we don't want cartoons or whimsy designs or soft girly things...we want something that folks want to wear on their chests.
If you use red, white and blue please do not make it look like a political campaign...think outside the box..
Also, I can see the word Tour being smaller...or not...depends on design...what's important is people want to join a movement to create a fearless america...and we are going to give them the tools, and inspiration to do it...
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television)
