Name On Logo: UNITED MMA
Our Slogan
Cabeção MMA Team
What we do
United MMA is a mixed martial arts gym specializing in Brazilian jiujitsu and boxing. Most BJJ or fight companies have chosen logos that communicate stupid themes we don't really like: being a tough guy, feeling no pain, beating people up, etc... We want to focus on more positive themes: leverage over strength, the beautiful flow from one position to another, the lessons that jiu jitsu offers for life, the idea of balance or "base" that is very meaningful among people who really understand jiu jitsu, jiu jitsu as a lifestyle, etc...
Industry: Sports & Recreation
Things to communicate through the design
1. Balance
2. Lifestyle
3. Perseverance - Phoenix rising
The target audience
My target students are males. Ages 16-45. There will also be a secondary children's program but the school is primarily set up for adults. My ideal student is an individual who wants to keep in shape by training in Brazilian jiujitsu and boxing instead of wandering around aimlessly at the gym. I want students who want to be a part of a team and grow together as individuals as well as fighters.
We like these fonts, colors and style
It's been a rough year do to speak and I am finally reopening my school after some tough struggles in life. My logo needs to be a clean and sharp design that flows well and has symmetry. In the past my very first school was called golden triangle Brazilian jiujitsu. Then I moved along to represent a larger team called gracie barra which was located in rio de janeiro brazil. Now I am restarting on my own "united MMA" . I would like to have all 3 elements represented. Golden triangle,
Silhouette of the statue of Christ over rio de janeiro to symbolize my time training in brazil , as well as a symmetrical clean looking Phoenix that symbolizes my comeback from adversity. I can't stress enough that I don't want the look to be too "busy". My colors are red/black/gold. I have attached a few images of a few Phoenix's that I like as well as the statue of Christ overlooking rio de janeiro. These are just to give you an idea of my vision and in no way something that has to be used. You are the pros and I count on your creativity to build my brand.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
