Name On Logo: iButtonLink
Our Slogan
No Slogan
What we do
Current web site and logo:
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iButtonLink designs and manufactures sensors and sensors networks.
Our sensors are used in wide range of applications ranging from the greening of data centers to measuring the temperature of permafrost. Our sensors are in about 6 million square feet of data centers and over 5000 convenience stores.
We use our design services to focus on business to business relationships.
We sell all over the world.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. Wide range
2. Reliability
3. Flexibility
The target audience
Companies who want to integrate our sensors as part of a larger solution.
We like these fonts, colors and style
Open to any design.
More modern than Classic
More Simple than Complex
Colors: Not the yellow we have now.
The logo needs be printed on our products with a pad printer or other 1 color process. It will also be used on our web site, business cards, etc.
Please do NOT include the current tagline: 1-Wire done right.
Our design will be used on
(Web)
Additional Info Added Jun 30, 2012
We have an issue that I forgot to mention. Part of our name is trademarked by somebody else. iButton is a trademarked term. We have an agreement with the owner, but we have to be careful not to make the "i" too much of the focus. They have an additional trademark around a stylized "i". This link shows the image we have to avoid copying:
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One of the designers picked up on an idea. That was to focus on the letters iBL rather than the full name in the logo, or to make the initials more prominent. We do business with IBM, so we would need to make sure the logo stays very different from the IBM logo. I'd like to see some ideas around this.
The same designer also made a logo look like an iButton. While we can't do this because of trademarks, I liked the idea and how the curved text looked. It brought the "flexible" into the logo.
Logos that make the three words distinct (i, button, link) either through color or font are scoring better. Remember with this that we want to use the logo in single color pad printing as well.
