Name On Logo: Instituto de Dermatologia Avancada
Our Slogan
Excelencia e Tecnologia
What we do
We are hoping to build a dermatology clinic concept to be developed into a franchise all over our country (Brazil). Our goal is to fullfill our patients (80% women - 20% men) dreams of fighting age effects. We specialize in laser treatments, botox, anti aging peeling, and other state of the art technology, all based on clinical dermatology expertise.
Industry: Medical & Dental
Things to communicate through the design
1. Excellence and expertise
2. Confort and respect for the beauty within
3. Aspiration for a higher level of self esteem
The target audience
80% women - 20% men, from 0-90+. We aim for the higher income patients but we would like to keep it accessible for the middle class as an aspirational target. We would also like other dermatologists to be interested in the concept thru it´s logo. Our target is influenced by what others aspire and find confort in being part of something that they aspire to be part of.
We like these fonts, colors and style
We would like the logo´s centerpiece to be the acronym IDEA. We would like to consider fucsia or magenta or lightgreen to the concept. The font should be elegant but easy to read. An important detail is that behind the ''IDEA'' concept there´s a Female Dermatologist whose name is Dra. Sâmia Braga Sodré Miguel, who in local dermatology is equivallent do "Yves Saint Laurent", or " Calvin Klein. We ask that the term ''By Dra. Sâmia Braga Sodré Miguel'' be incorporated and integrated to the logo as a signature.
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jul 1, 2012
EXTRA EXTRA!! Please try someother element other than the ''fire''. We´re considering plant, nature, fertile, baring fruit, prosperity, so on and so forth!! THANKS EVERYONE, WE HAVE FINALLY FOUND OUR PRIMARY GUIDELINE!!!! MONOCROMATIC OPTIONS ON SAND-BASE COLORS OR TWO-TONE LIGHT COLORS PREFERRED. I´m counting on you guys!! Has to be able to be used just the element plus IDEA achronym with small letters of description PLUS the logo+IDEA side by side with the description (Instituto de Dematolo.......) you know the drill. Please refer to the rank for further guidelines!!
