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Sytalaust Logo Design Contest
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Seen Wednesday, September 11

Design Contest Brief

Views 1792
Company Name: Sytalaust
Our Slogan
India Pale Ale
What We Do
We are the smallest brewery I know making beer that I hope at least a handfull of people will find appealing.
Industry: Restaurant

Things to Communicate Through Our Design
1. Hops
2. Attitude
3. Darkness

Target Audience
Beer drinkers (18+) that enjoy beer containing lots of hops (the main flavoring) in beer. Bar guests

I want patrons to go into a bar, have their eyes drawn to my bottles and think one og these things. I want the hops/troll/shining eye to follow people around and cause all kinds of emotions.

We Like These Designs (fonts, colors, style)
My vision is to take a http://en.wikipedia.org/wiki/File:Hopfendolde-mit-hopfengarten.jpg hop plant and combine it with the feeling of my favorite paining from Theodor Kittelsen. http://no.wikipedia.org/wiki/Fil:Theodor_Kittelsen_-_Skogtroll,_1906_(Forest_Troll).jpg. The eye of the troll truly follows one around a room.

I want the eye of my "hop troll" to follow bar guests around and the logo should have the dark, mysterious and scary feeling of the painting.

I would like to use this logo on bottlecaps and on the bottle labels, so it needs to scale down to a 26mm bottlecap. Go crazy people.

I make an India Pale Ale (beer) with alot of hops (http://en.wikipedia.org/wiki/File:Hopfendolde-mit-hopfengarten.jpg), combinde with mad love for this painting by Theodor Kittelsen of the
forest troll http://no.wikipedia.org/wiki/Fil:Theodor_Kittelsen_-_Skogtroll,_1906_(Forest_Troll).jpg , that eye just follows you around. I have been trying to create a hop plant combined with the feeling of the Kittelsen painting but without any talent it has been proving to be difficult. I know that some of you geniuses out there can make this one come to life.

Our Design Will Be Used On
Web,  Print Media,  Mugs & Tshirts 

Contest Discussion

1. Please do not ask clients to look at your logo designs or talk about other designs.
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3. Please always be polite and respectful to contest holders and logo designers.
4. Please do not discuss copied designs on the contest pages.  Contact the admin and we will start a "Logo Dispute". Help

Country Flag Norway
Contest Holder
Joined: Mar 13, 2012
Posted On June 25, 2012
 Thank you for your contributions.

I like the glow in eye #27, maybe more glow. It needs to feel like it is following you around the room.

Would love if someone could try something more cartoony.

Country Flag Norway
Contest Holder
Joined: Mar 13, 2012
Posted On June 25, 2012
 Thank you for all your contributions.

I think we have the general idea; I am thinking it probably should be in black and white. I am liking this hops www.theycreative.com/images/content/thumbs/wicked.png , so it could be cartoony.

An important part of this design is the eye that glows and follows one around a room. The logo should have a sinister feel to it.

Contact
US flag United States
Since: May 8, 2009
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