Name On Logo: Key One Capital Lending
Our Slogan
"We Open Doors"
What we do
Mortgage lending for residential homes
Industry: Financial & Insurance
Things to communicate through the design
1. Strenght and stability
2. Positive and optimistic
3. Use of the words KEY ONE
The target audience
People who are either looking to buy a home or currently live in a home and want refinancing
30-55 years old
50% male, 50% female
30k-100k income
They are looking for a stable and trusting company to work with
We like these fonts, colors and style
Orange for the main color of the logo
Font should be conservative (think banking and finance)
Play around with either using the theme of our tag line (We open doors) or incorporating a small key in the logo somewhere.
Cool ideas at:
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lendingtree.com
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
Additional Info Added Jun 27, 2012
I do not like the use of a key in the logo. I don't think it allows us to create a powerful and more conservative perception.
If you have used a key in your logo please remove and replace with the use of K1 next to the company name. For example:
(K1) KEY ONE CAPITAL LENDING
"We Open Doors"
