Name On Logo: Ecovative Energy
Our Slogan
No Slogan
What we do
We accomplish ENERGY REDUCTION through
* testing and analysis of energy use
* implementation of energy conservation measures
* alternative energy production
Industry: Natural Resources
Things to communicate through the design
1. Solid, dependable, trustworthy, long-term, power and stability
2. Scientific, precise, measured, and accurate
3. Energy, electricity, fuel, power, and specifically green energy
The target audience
Decision makers, 30 to 50 years old.
We like these fonts, colors and style
We like the logo for apple -- its simple, clean, and it fits well on any medium -- it's not a square, and doesn't have to line up with other elements on the page to look balanced. Also, as a logo, it stands alone, with or without the company name or slogan.
We also like Current Energy (http://www.currentenergy.com/) The website focuses on the environment, with it's blue sky, and green grass, but the logo focuses more on "Energy," which is the key component. We plan on directly competing with billion dollar utility companies -- the customers need to see that we do ENERGY. (and the ecological aspects are WHY they choose us over them)
We like the designs of Simple Human (http://www.simplehuman.com/index1.html) They use white and grey to accomplish a stately, polished look, and then add a colored square to catch your eye with information about the product, and a circle to for "at-a-glance" info. The result is simple and clean, but eye-catching and exciting, without being "in your face"
Also, Infiniti, GE and BP. (we could go on, but hopefully this will help get you started, and we'll work from there!)
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Television) (Mugs & Tshirts)
