Name On Logo: ACX
Our Slogan
campione assoluto (means absolute champion)
What we do
We sell custom aluminum alloy wheels for automobiles, BMW/Mercedes/Porsche/GM/Chrysler.
Buyers change original wheels to custom wheels because:
>make the car different from others
>look shiny, good style, matching car color or eye catching
>tune up to bigger wheel for better performance.
We want to start our own brand of wheel called ACX
Industry: Automotive
Things to communicate through the design
1. Champion/Racing Concept
2. Professional
3. Stylish
The target audience
Young and middle age Male Automotive owners.
Asian Market but like European car culture.
Medium end car owners and wheel/tyre wholesalers.
Like cool stuff, different from others.
Like Racing Cars.
We like these fonts, colors and style
The logo has to be placed in a circular emblem of diameter 65mm (2.5inch), located in wheel center cap in the middle of a car wheel.
ACX is the main logo and should be big and fill up main part of circular cap.
Bright colors red/yellow/blue/chrome/machined are preferred.
Preferred to have an embossed/standing out/pop up design for the "ACX" logo.
"Campione Assoluto" (means Absolute Champion in Italian) should be small words that can be placed under the logo or around the circumference of a circle of the cap holding the logo with less pop up or debossed. "X" means extreme will not have much emphasis.
Background can be dark color or carbon fibre or machined or chrome or finish flag as long as a contrast to the ACX logo.
Below are some links to logos for other wheel/car/tyre brands that may give you some ideas. Do not want to be too close to any existing famous brand logos which will give ours a knock off feel.
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Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
