Name On Logo: Cash-4-Carvers
Our Slogan
by Potter Brothers (for branding purposes only)
What we do
Cash-4-Carvers is a unique trade-in program for people who have REALLY old skis, ski boots or snowboards. Customers can trade in their old gear for instant cash rebates to be used against the purchase of newer ski/snowboard equipment. The most popular items that are traded in with this program are really old straight skis from the 1980's.
This program is offered by Potter Brothers Ski & Snowboard Shops - a family owned and operated retail Ski Shop located in NY, MA and VT. It has been offered the past 2 years and has taken off with much popularity.
Industry: Sports & Recreation
Things to communicate through the design
1. Value
2. Fun
3. Motivation (impulse) to buy
The target audience
The target audience for Cash-4-Carver is mostly skiers & snowboarders (ages 40 & up) who have really ski or snowboard equipment that is past it's prime. These customers are usually on a budget and looking to upgrade to newer ski and snowboard equipment by trading in gear that has little to no value.
We like these fonts, colors and style
Looking for something FUN - that will motivate people to trade their old gear and upgrade to new and exciting gear.
Also, since this relates to skiing, having an icon of an old pair of straight skis is acceptable but not required.
Possible colors - yellow, green, blue, maybe some neon. I'm open to many different color themes EXCEPT black and gold
Font - Retro & Fun
Think 80's retro ski gear - really old stuff.
(CB Sports / 80's North Face / Caber Ski Boots / Rossignol 7S / PRE 1200 Skis / K2 5500 Skis / Rossignol R900 ski boots / Burton's 1st generation snowboards)
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
Additional Info Added Jun 25, 2012
Hello, I've extended this contest in an attempt to get a few more designs to choose from. Here are some new details on what we're looking for.
* Color theme of Navy Blue and Green (Blue to represent winter, Green to represent cash - so-to-speak)
* The Font for Cash-4-Carvers should be big and clear so that it can be easily read from a distance (i.e. billboards)
* Must us "by Potter Brothers" for branding efforts
* Use of any or all of the following icons (Skier, Old Skis, Mountain)
* The Logo to fit in a circle or rectangle with a small border.
Thank you to everyone for their efforts.
Kyle
