Name On Logo: New Jersey Contracting & Environmental LLC
Our Slogan
No Slogan
What we do
General contractor, basement waterproofing, mold remediation.
Industry: Construction
Things to communicate through the design
1. quality of workmanship
2. integrity of proposal: effective solution
3. expertise
The target audience
homeowners, (small) commercial building owner, real-estate brokers who need to refer clients to contractors
We like these fonts, colors and style
Cut-away of a house. Perspective from below-grade; emphasis on basement, then living space, finally attic.
Most lucrative lines-of-business are waterproofing and mold remediation. Build-back after a mold-remediation is general-contracting, and it is an important complement to the mold/waterproofing work. Rehab'ing living space, baths, kitchens is less important. The image of the cut-away house needs to be aligned with these lines-of-business.
Pen-and-ink type of drawing; like a blue-print image or "architect's conception". See couple of attached images. Details should include:
- exterior drainage tube in gravel bed outside one basement wall;
- interior drainage tube in gravel bed inside opposite basement wall.
Drainage tube in gravel beds should be just below the footings
below floor level. Small cut between basement floor vs. wall. (Called a "French drain" See couple of attached images).
- cut-away wall(s) showing studs, drywall;
- cut-away of main-floor and ceiling joists;
- cut-away of roof rafters;
- a bath, a kitchen;
Idea is to give a visual image of the parts of the house that business works on when doing: waterproofing; mold remediation; and, rehab-ing walls, baths, kitchens.
Detail of a "home" should be avoided; it's the "house" that should be depicted. That a kitchen / bath is recognizable as-such is desirable because they are parts of the house that are lines-of-business. Components of the rooms such as water-heater, laundry, pots & pans are not part of the lines-of-business and would be a distraction.
Probably quite a lot of elements to try to squeeze into an image of a size typical of a logo. Probably need to stick to a 1-floor house with basement. Probably can't attempt to include much detail without making the image too large to fit well into a limited space. Main use is for a web-site; so, there is some space to work with. As a business-card image, all the detail would be lost; so, it's only going to serve as a reminder of the larger image on a brochure or web-site. Objective is to enable the viewer to recognize the component objects: drainage; wall construction; bath/kitchen construction. Don't need so much detail as to be able to see exactly how any component object is made.
The business's full name "New Jersey Contracting & Environmental LLC" is a bit long for a logo graphic, per-se. The full name should probably be left to the web-site / brochure / business-card designer to incorporate according to the venue; that is, the logo image should probably exclude the full name of the company. Maybe incorporate "NJ C&E" as an acronym in the graphic so as to make it a "logo" vs. merely an image.
Our design will be used on
(Web) (Print Media)
