Name On Logo: Institut Long Feng
Our Slogan
No Slogan
What we do
Chinese martial arts school established since 1994 with a well-founded and serious reputation. We teach Chen tai chi and Kung fu. However, our school goes beyond teaching combat skills and self-defense. We also hold conferences and seminars (Tai Chi, Kung Fu, Qi Gong, invite Masters from all over the world) as well organize trips to China for students and individuals in search of physical training as well as a deeper spiritual experience (chinese culture and its philosophies).
Industry: Sports & Recreation
Things to communicate through the design
1. Movement and Fluidity
2. Well-established and seriousness
3. Power (Qi and strenght)
The target audience
Everyone! Kung Fu and Tai chi reaches everyone from 5 to 99 y-o. Men and women are equally reached with different background and financial situation.
However, the aspect of the spiritual and adventure travel reaches a financially comfortable crowd between 20 to 50 years old..
Hope this helps.
We like these fonts, colors and style
Colors: Must have some red
Writing: your choice but we must read INSTITUT LONG FENG
Style: We want something more urban/updated logo that can reach a serious crowd as well as the 'Kung Fu Panda' addict ;-)
Eventually, we plan on getting the acronym ILF known.
DO NOT: Do no submit a traditional yin yang... it can be modified, however. We are not looking for a traditional martial arts logo or chinese yin yang logo.
Keep in mind that this logo will become our brand... so don't stop at the regulars empowering fist/sport martial arts logo.
For us, simplicity is better.
Best of luck!!!
Our design will be used on
(Web) (Print Media) (Mugs & Tshirts)
