Name On Logo: Funky Zagreb
Our Slogan
Your Urban Sherpa (should not be part of logo)
What we do
Licensed tourist guide for Croatian capital city – Zagreb (Croatia, Europe). I provide private tourist guiding in/around the city, fully personalized tours – you decide when/what you would like to see. It's suitable only for small groups of people (2-10 pers.). Some people call such service – boutique tourism.
Main idea is that clients get "funky" service - meaning buried treasures, hidden stories, forgotten legends, trying to catch mystery and atmosphere of Zagreb (brief Zagreb info:
[Login to view URL] ).
I'm trying to avoid in my storytelling repeating facts&figures from printed tourist guides like "Lonely planet" & "Rough guide".
When they hire Funky Zagreb, they get a guy with "golden keys" of the city. I help visitors to experience authentic Croatian people, mentality, culture, gastronomy, history, architecture...
Visitors are exploring Zagreb by foot or bicycles. Funky Zagreb is a supporter of "green" philosophy.
Industry: Travel & Hospitality
Things to communicate through the design
1. Funky approach to clients (with positive energy)
2. "Sherpa" service (all-in-one: local expert guide, weather-man, food/wine/hotel/transportation advisor, do's/don’ts in city etc.)
3. Environmentally friendly
The target audience
Tourists/Visitors/Business people coming to Zagreb.
Wanting to explore - learn new - experience this East European city. Capital of ex-communist country, now trying to join European Union. But, also country which has lots of Mediterranean mentality (Croatia has Adriatic Sea): "If you can do it tomorrow, leave it for tomorrow, now relax".
We like these fonts, colors and style
Logo Characteristics: Clean, Simple, and of course – Funky. Designers can play with letters (e.g. FUNKy)
Word FUNKY in the name of company means offbeat, distant from routine path, invitation to take risk. Funky Zagreb "fights" against being bored in "another big city".
How I know my client is 100% satisfied? She/he says: "Damn, I had a funky day!"
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As a conclusion I would thank all designers which will "fire their imagination", hoping to fulfill my wish to have cool logo. I thank all of you in advance.
Cheers,
Mladen
Our design will be used on
(Web) (Print Media)
