Name On Logo: AVIA
Our Slogan
No Slogan
What we do
AVIA is a for-profit business that brings together healthcare providers (hospitals, physician groups, etc.) and innovating healthcare companies (health information technology [HIT], services, etc). The goal of our company is to accelerate the pace of innovation (new services, systems, thinking, technologies) in the healthcare provider setting and the business growth of valuable healthcare companies. We are a unique hybrid of innovation thinking consultancy and business accelerator.
Industry: Medical & Dental
Things to communicate through the design
1. Leadership
2. Open
3. Creative
The target audience
Our business and graphic identity must appeal first to healthcare providers (hospitals, physician groups, etc.) as a reputable source of new, innovative approaches that can transform their organizations in reliable, predictable ways. We are leaders in the industry, trustworthy, strong and a pioneer creating a new type of business. We would like a feeling of excitement, growth, and creativity to be relayed, appealing not only to providers but also to young vendor companies as well as sponsors and financial investors interested in becoming part of innovation and success.
We like these fonts, colors and style
• The full name “Abundant Venture Innovation Accelerator” will not form part of the graphic identity, although it may be spelled out adjacent to the logo in certain applications. AVIA is an acronym, although it resembles a “real” word, and has some potential meanings built in, such as “path” (via) and “taking flight” (aviation).
• AVIA has a human and fairly soft sound, so the design should balance this by having weight and strength. The preference is for all capital letters.
• Would like logo to be on a white background, as this is how it will be printed.
• AVIA is a short and memorable name, which provides a number of potential approaches. The preference is for simple, clean designs, using:
- Wordmark only option – creative interpretation of the four letters, using standard and custom font treatments. Examples in multiple sectors include Pixar, Dell, FedEx, IBM.
- Name plus icon – Relatively simple treatment of logo font with icon in “lock-up” position. The icon can communicate one or more of the attributes noted above, and the design must ensure that it is integrated into the whole, and not simply an expedient symbol off to a corner. Nike and Apple are well-know examples of this approach.
- Name and Integrated Icon – Many companies such as Rock Health and HIMSS integrate an icon into the Wordmark design, often a clearly re-interpretation of one or more of the letters. Others, such as GSK (GlaxoSmithKline) completely surround the name with a proprietary shape. Because of the short name, this approach is relevant for AVIA.
• Because the name is short, there is no need for landscape and portrait styles of identity. Consistent use of one orientation is desired.
• Colors should feel established, not “trendy” but inviting as well. Blue, especially the darker shades, dominates healthcare. Red is not suitable as a primary color.
• The graphic identity should be scalable, not only for print and monitor applications, but reduced for mobile device screens (or an appropriate favicon developed for small screen buttons).
• Top three attributes of our brand positioning are: 1) a focus on action, 2) rigorous approach and processes, 3) enabling adoption and success.
Our design will be used on
(Web) (Print Media)
