Name On Logo: Dolce Vita
Our Slogan
No Slogan
What we do
Dolce Vita will be our own brand of coffee capsules and other related products (tea capsules, sugar sticks, cinnamon, chocolat napolitanas, etc).
We are a small company with a small market share but we are already selling and delivering these products to office spaces and we want to enter the domestic market by creating partnerships with local retail companies.
Industry: Manufacturing & Wholesale
Things to communicate through the design
1. High Quality Products (focus on quality over price)
2. Vibrant (Fun, young, feel good)
3. Memorable (easily noticed and recognized)
The target audience
Universal Product.
Companies from all sectors, ranging from oil companies to construction companies. From lawyers to architects. From Hotels to Restaurants.
The domestic sector will be reached mainly through retail partners (supermarkets, malls, etc) so it must be attractive enough to stand out and not lose against the competition.
We like these fonts, colors and style
Regarding style I want something simple, elegant, slightly abstract.
Our main competitors are:
[Login to view URL]
and
[Login to view URL]
Since this will be inserted in personalized capsule packages it must be flexible enough to be used with different background colours (sometimes only two colours, sometimes more):
Example:
[Login to view URL]
Finally since this logo will be applied to different products it must be able to mix well with an auxilliary identifying word on the side, or below (suggestions are welcome).
Example:
Dolce Vita - Caffé Crema
Dolce Vita - Black Tea
Dolce Vita - Cappucino
etc.
Our design will be used on
(Web) (Print Media) (Billboards & Signs)
