Name On Logo: Fresh Fruit Pie

No Slogan

This logo contest will be used to create the branding for an original, wholesome, and highly entertaining video series for kids 6-13.

Industry: Entertainment

1. Really FUN, a bit wacky, but not too childish (age range 6-12)

2. A solid entertainment product that parents will RUSH to buy their kids.

3. Something truly unique and fresh that will differentiate us from other products

1) United States Market.
2) Kids 6-13.
3) Parents looking for fun, wholesome content for their kids.
4) American retailers looking for a slick, solid entertainment product.

Here's a great opportunity to design a logo that will be promoted on video products and merchandise to be shipped worldwide. Independent kids' TV show "Fresh Fruit Pie" is looking for a logo that will be the cornerstone of its brand of fun, ecclectic video content.

"Fresh Fruit Pie" is a comedy series produced in the United States for kids 6-13. It is similar in feel to shows such as "Saturday Night Live" or "Robot Chicken" but teaches moral values through its hilarious, slapstick sketches. We need a logo that screams "FUN" to the kids and "WHOLESOME" to parents.

Along with the clever use of text elements, we need a singular graphical element that will ultimately be used EVERYWHERE on our products, so it needs to be unique and remarkable enough that it clearly identifies our show without needing to display the phrase "Fresh Fruit Pie." For example, people instantly recognize "McDonalds" when seeing the golden arches, even though the word "McDonalds" may not exist anywhere in the ad. Ideally, this element would have a unique/fresh enough design that a mere silhouette of the shape (rather than a full-color shaded emblem) would be enough to differentiate it from other logos. (For examples, look at the logos for NBC, Nike, AT&T, McDonalds, Olympics, Toyota, Audi)

We encourage you to use your creativity on this graphic element, but one element we thought MIGHT work makes use of the "pie" visual (as in a pie dessert). It could be a whole pie, a slice of pie, a whole pie with a slice removed...whatever you feel is most compelling and fun. If you use this idea, make sure that this element looks like a dessert pie rather than a pizza pie. Again, it's up to you. We'd like to see a broad range of creativity.

Some production photos from the current project can be found here: [Login to view URL] We also have a website, [Login to view URL] although there is not much yet on the site. Use these sources as inspiration when designing your proposals. Feel free to experiment with different looks and color spectrums - nothing is set in stone yet.

We prefer logos wider than they are tall. Logos for similar shows: Spongebob Squarepants, Power Rangers, Wizards of Waverly Place, VeggieTales, iCarly, etc.

Feel free to ask as many questions as you need in the comments section below, and I will do my best to answer all of them. Have fun, and I look forward to seeing your designs!

(Web)  (Print Media)  (Billboards & Signs)  (Television)  (Mugs & Tshirts) 

Thank you for all your hard work so far!

A lot of you have been putting tree leaves on your logos. We don't think this is working, as it softens the desired 'edginess' and 'cool factor' of the label. We're liking some of the creative "pie" shapes that you guys are making, and the slightly distorted and edgy text concepts. I think we're headed in the right direction!

We need this logo to have "cool" factor. Remember, we're aiming for pre-teens here. These kids are wired (have access to Internet, cell phone, texting). They want to have all the privileges of adulthood without the responsibility. These kids play action video games, go skating/bicycling, and love non-stop crazy fun. This logo MUST resonate with that lifestyle. If it has any hint at all of being "soft," "kidsy," or "momsy" they will flee as fast as possible.

This logo has to be edgy, bold, yet easy-to-read and go down smoothly.

Here's some inspiration! [Login to view URL]