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$350 Prize  Contest Prize Increased

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RKBA Personal Safety Training Logo Design Contest
Name On Logo: RKBA Personal Safety Training
Our Slogan
Total Firearm Confidence • Trusted Support • Outstanding Results
What we do
RKBA Stands for the Right to Keep and Bear Arms (The US Second Amendment) I am a firearms safety instructor. I teach private citizens about handguns and gun safety to prepare them for firearm licensing in Massachusetts. I provide very personal attention. I take them to a range and teach them to handle firearms safely and responsibly, and teach them marksmanship. They have a lot of fun and learn a lot, because I have them shoot many guns, and i work hard to show them how to do it properly and safely. I keep the classes small, which is my strength over the large impersonal "McGunschools"
Industry: Miscellaneous

Things to communicate through the design
1. That I am an experienced and professional instructor
2. Students who come to me are given individual attention
3. Students who come to me are better prepared than if they go to a large impersonal school

The target audience
Age 21 to 65 male and female
Eastern Mass. resident
Any income
Any occupation, I have taught ex-military, judges, doctors, lawyers, construction workers, students, housewives, psyhologists...
High School and college graduate
Conservative, not liberal

We like these fonts, colors and style
Grays and blacks are my favorite colors for a logo.

It needs to convey professionalism so it should not be cartoonish. My website is [Login to view URL] - I think the current logo is cartoonish and doesn't convey professionalism.

Our design will be used on
(Web)  (Print Media)  (Mugs & Tshirts) 

Additional Info Added Apr 18, 2012
Feel free to add accent colors to the grays and blacks...colors that convey trust and confidence. Perhaps the metal sights of a handgun fixed on or approaching the bullseye of a target. Perhaps font that conveys trust and confidence. It's about the gun, but it's also about a high end experience. I offer much more in terms of personal, professional attention than competitors who churn students through. That's the feel I need to bring out.

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