Name On Logo: SiteOlytics
Our Slogan
Enabling your online strategy
What we do
We are an online tool built to monitor and track the many metrics and indicators from Search Engine Marketing (SEO)
Industry: Technology
Things to communicate through the design
1. Technology-driven
2. Reliable and Results Driven
3. Innovative and Creative
The target audience
Age: 22-60
Sex: Mostly male (over 60%)
Location: Global
Income: Middle to upper middle class
Occupation: Mostly marketing and eCommerce employees of larger to mid sized companies, across all sectors
Education: Generally college educated
Industry: Marketing
Interests: IT, Internet, Google, Facebook, Generally married with families
Lifestyle: “9-5” office people, with family interests and weekend hobbies
Behavior: decisions emphasize (1) quality services (2) solid partnerships (3) reliability of vendor, (4) value for money.
Opinions: likely more liberal, but conservative in their job.
Values: conservative, “value for money”, reliable
SiteOlytics sells almost exclusively “business to business” (very little “consumer direct” sales).
We like these fonts, colors and style
Concept: a magnifying glass for an easy reference to what our tool does. We would a clean font with a modern and simplistic feel. We also like blue, orange and green.
Our design will be used on
(Web) (Print Media)
