Name On Logo: White Pyjamas
Our Slogan
No Slogan
What we do
This is an online training company helping women to learn to defend themselves. Students will learn in the comfort of their own home, using our training resources, then will either attend gradings periodically or submit videos of them completing techniques in order to grade...The site will also include broader information on health, nutrition etc and will include retail products.
Industry: Sports & Recreation
Things to communicate through the design
1. Protection
2. Femininity
3. Approachability
The target audience
The audience is women and in particular single mothers who would like to learn to defend themselves and their kids but can't get out of the house enough to commit to learning in classes, or perhaps lack confidence. This site will be helping people who do not have a lot of confidence in many cases and so the logo cannot be threatening... the term 'white pyjamas' derives from the traditional karate 'gi', though this does not need to be a feature of the logo
We like these fonts, colors and style
I would like soft, unthreatening and feminine colours and lines... nothing too masculine and remember that this is primarily aimed at those who lack confidence. it will be primarily UK based, though will also have application for women in other countries...the logo may end up being used on official clothing for the company
Our design will be used on
(Web) (Mugs & Tshirts)
