Name On Logo: Fathers and Sons Institute of Silicon Valley
Our Slogan
Strengthening Society One Family at a time
What we do
Non-profit organization providing psychotherapy, coaching and education programs and services to improve the relationship between fathers and sons while also keeping the entire family involved in the treatment
Industry: Non-Profit
Things to communicate through the design
1. Society is created by strong families
2. boys need to emotionally connect with their fathers
3. boys with engaged fathers are happy and productive
The target audience
Target audience will include corporations (as they will provide the funding), other non-profit organizations providing family services (as they will be our partners), school districts (as services will be provided at the schools), middle to upper middle class families (as they will be the ones the services will be catered to)
We like these fonts, colors and style
Here are a couple of guidelines:
- I don't like bright colors (they look childish to me), instead I prefer more "greyish" tones, for example instead of blue, use greyish blue (a color that I like). It gives the logo a more professional look
- I prefer a simple logo that carries a lot of meaning
- Include something about the connection between a father and a son would be good - perhaps by looking human looking images
- Communicate this is a futuristic and sophisticated approach
- While the major focus is the connection between fathers and sons, the entire family along with the entire society benefits
Our design will be used on
(Web) (Print Media)
