Name On Logo: The Karma Krew
Our Slogan
No Slogan
What we do
The Karma Krew is an exclusive membership offered to service industry employers and their employees. Through this membership, employees are able to redeem special discounted items or services offered by other participating establishments. The Karma Krew has been designed to recycle and sustain constant business to promote local establishments and their employees as well as reward other local members of the service industry.
Industry: Service Industries
Things to communicate through the design
1. This is a service centered around the restaurant industry
2. KARMA! what goes around comes around: such as members coming into your bar to spend money and tip... in turn giving you money to go out, spend money and tip
3. I want it to be a visually recognized symbol of the industry. clean/flashy/etc...
The target audience
I am selling memberships to restaurant owners and management. The membership is exclusive to the service industry (particularly restaurants and bars and clubs). If an establishment decides to become a member, the establshment will offer a specific bargain or deal for other members to use (25% off/two for one/etc...). This concept is to promote eating and drinking establishments with clientele that regularly go out for a drink after work.
We like these fonts, colors and style
how i envision the logo is something that is bold, catchy, and recognizable without a name, I really like the lime green or electric green (think H&R Block color) or something along those lines. I want it clean and professional while being able to strike curiosity why this symbol is displayed at every bar in denver. One idea I had was altering the universal recycling symbol, and replacing the ends of the arrows with a fork, spoon, and knife. I like the idea of "recycling business" (or encouraging local spending). I will update if i see that logos are not heading in the right direction, but think about an office that is run by google or patagonia etc... very laid back hip young and fresh group that enjoys spending their money locally and can benefit from becoming a member of The Karma Krew
Our design will be used on
(Web) (Print Media) (Billboards & Signs) (Mugs & Tshirts)
Additional Info Added Mar 29, 2012
I like the bold Arial font, keep in mind, members will have membership cards that they flash to bartenders and servers before they order, It needs to be easy to see, read, or recognize.. keep it simple! no heavy design work, no lusty designs, no hearts, clovers, or any other tacky shapes. no fine detail either, vibrant/bold/fresh/classy!
I like some of the recent ones, I like the one that had the KK but i showed it to friends and they automatically said KKK is what it should be, and thats just not at all the image i want to portray at all, I also like the Martini glasses, the recent "recycle" designs and all that.. there are some logos that could use some touching up, they look a little bit amateur "(no offense..they just look rushed)
I will also now accept your own interpretatons and free range of color and design, I like the options, and would like to see peoples' interpretatons
