Name On Logo: The Urban Athlete

No Slogan

Offer personal training and group fitness training in London. We offer functional and natural movement training in a modern "urban" environment. Training is cool and fun and for people who work hard and train hard and want to get results. It is tough but still appealing to women and the "not so tough city type". Training we do includes boxing and defence training, crossfit, movnat (natural movement), bodyweight training, kettlebells, olympic lifting and barefoot running. We also offer nutrition and other lifestyle services. We want clients to feel they are part of a "cool club". We are also looking at have a running club and other things so may want the same logo specific to various services.

Industry: Sports & Recreation

1. Cool and fun

2. new, different, innovative

3. Intense fitness

Our clients are usually 25-45 years old city workers with a high disposable income. They are busy, fast paced and like to "escape" with some fun and functional training. They want to look and feel good. They are not afraid to work hard. Equal balance of men and women, woman love training with us and we dont want it to look too aggressive.

We quite like graffiti (like banksy) but we don't want it to end up looking old or dated in 1 years time. We also like a "stamp" look, perhaps military style on a wall or metal or just on a blank background so it fits well into website and other marketing material. We also like the street sign attached. But these are just ideas, we are open to your ideas. Cool, funky, modern but a little "rough around the edges" but not too tough so it deters women etc.
We are quite keen to have some little icons/vectors designed also in the same style for use on the website that symbolise each of our services ie a little kettlebell for kettlebell training, a footprint for barefoot running etc and so forth.

(Web)  (Print Media)  (Billboards & Signs)  (Mugs & Tshirts)